Social media can be a huge benefit to businesses of all shapes and sizes – when used correctly. As the modern conduit of communication, it’s no surprise that customers look to social feeds more than ever to research, gain recommendations, or even find out more about products and services. If your business isn’t active on social media, you might just be missing out. Here are just a few of the reasons why an active presence on social media platforms is a must for any business:
Connecting with your potential and existing customers
Social media is, as the name suggests, social. This means it’s the ideal way for businesses to connect with their customers – potential or existing – in less formalized and structured ways. A great social media presence can work to build trust, and provide a valuable way to companies to gather insight into what their audience likes and what they can improve upon to hit all the right notes. Customers love being able to interact with their favorite brands, and social media is the most appropriate place for that to happen.
Improving brand visibility and identity
Getting your brand and business name out there online is a must to bring in those customers and reach all the right people. An active social media presence that’s on-brand and unique to your business is incredibly valuable as a more organic form of advertising. By increasing your visibility on the feeds of your target audience, you can work to build up that trust and association – which will make you the number one choice when it comes to choosing a service or product within your particular niche. Your social media feed is a great way to bring out the personality in your business, and keeping up that presence over time is essential to maintaining that identity.
Offering additional options for customer service
Customer service is evolving. From the use of chatbots to interaction through social media, it’s no longer enough to simply have an email or phone number for your support service and call it good. Active social media presence makes it easy for customers to reach out with you, which in turn makes it easier for you to provide a higher degree of customer support and service. Nothing puts customers off like dead or abandoned social media platforms, so staying active and current is a must to provide that standard of service and show your business off as social savvy.
Encouraging interaction with existing and potential customers
Social media isn’t just good for direct customer-to-company interactions. An active social media presence that showcases existing happy customers and testimonials is also incredibly valuable to your business. Whether it’s featuring your customer’s photos or sharing their reviews online, an active social media channel can demonstrate the ways you’re connecting with, and appreciate, your customers. Something that will appeal to those finding your brand or social media presence for the first time.
For businesses, social media should be considered a crucial part of their digital marketing plan. With an active presence, and plenty of visibility, what can be done with your social feed simply can’t be achieved elsewhere. It’s well worth the results if you’re willing to put in the time and effort to try.